Consolidated 'Don't Do It' 56mm 99a Skateboard Wheels
- Pack of 4 Wheels
- Diameter: 56mm
- Durometer: 99a
CONSOLIDATED SKATEBOARDS was started by Steve “Birdo” Guisinger and photographer Steve Keenan after both quit their jobs at Santa Cruz in 1992. Consolidated is all about supporting skaterowned. They launched a much publicized “Don’t Do It” campaign against Nike in 1996, and again in 2001, which continues to be a running theme to this day, a reminder that it's the grassroots shops and teams that keep skateboarding accessible for everyone.